Paid Advertising (PPC)
Great paid media isn’t about spending more—it’s about learning faster and converting smarter.
You’re likely sitting on a goldmine of untapped marketing data. We use your ad channels not just to drive demand, but to surface powerful conversion insights that sharpen your entire funnel—from first click to final close.
You’re already paying for valuable data—let’s put it to work.
Paid clicks are just the beginning. When used strategically, platforms like Google Ads can become powerful intelligence hubs—surfacing real-time insights about your audience, your keywords, and what actually converts.
Instead of treating paid media as a standalone spend, we integrate it with your full marketing ecosystem.
That means every impression, click, and conversion works harder—not just for your ads, but for your SEO, email, landing pages, and beyond.
De-silo your strategy and unlock the full value of the data you’re already paying for.
“Paid media is often seen as a necessary cost. But I see it as one of the richest sources of real-time data insight available. When you run a Google Ads campaign, you’re not just buying visibility—you’re buying the latest data on what buyers are actively searching for, what language resonates, and what offers convert. That’s valuable data you can apply across every channel—from SEO to sales enablement.”
- Meri F. Harli, Founder, DD:CRO
$750k
Saved in ad spend
Case Study: Toyota Australia
How a Google Ads “detox” saved Toyota Australia $750k in ad spend
We performed a site-wide SEO vs. Google Ads audit, identifying over $750,000/month in ad-spend savings. The result? A massive reduction in ad spend budget, improved SEO, and dramatically reduced Customer Acquisition Cost (CAC).
Paid Media & PPC — Core Services
Google Ads & Search Engine PPC
Reach buyers at the moment of intent. We build high-converting campaigns around the keywords your audience is already searching for—then refine continuously to lower costs and boost ROI. No waste spend. Just precision.
Display & Retargeting Ads
Stay top-of-mind through every stage of the buyer journey. We create retargeting and display campaigns that re-engage prospects and drive them back to your funnel, with messaging that adapts to where they are and what they need next.
YouTube & Video Ads
Simplify the complex. YouTube brings your product or service to life through short, targeted video content that builds trust, educates, and drives action. Perfect for B2B brands that need to say more in less time.
LinkedIn Advertising
Target real decision-makers. We run hyper-focused LinkedIn campaigns that connect you directly with the job titles, industries, and companies that matter—ideal for B2B lead generation at scale.
Landing Page Optimization
Clicks mean nothing without conversions. Optimize your landing experiences with message match, rapid load times, GCLID tracking, and smooth UX—designed to convert paid traffic into real pipeline.
Reporting & Optimization
Every ad is a data point. We track what works, test what doesn’t, and optimize every element of your campaign—from ad copy to audience segments. Your media spend gets smarter with every click.
Paid Media Tech Stack
Every tool in our paid media tech stack is selected for what happens after the click—the conversion.
We prioritize platforms that reveal what’s working, where users drop off, and how to turn ad spend into real pipeline. From precision targeting to post-click testing, our tech stack is built to optimize every touchpoint.
*These are the tools we trust to drive performance. If you're already using something else, we’re happy to work with it—and make it convert better.
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Google Ads Still the world’s leading paid search platform—and for good reason. Google Ads puts your message in front of buyers at the exact moment they’re searching for solutions. With the right strategy, it’s not just traffic—it’s a high-intent, conversion-ready pipeline.
Google Analytics 4 (GA4) Tracks user behavior across your website and app with AI-powered predictive metrics like key engagement events and scroll rate.
Google Looker Studio (formerly Data Studio) Transforms GA4, GSC, and third-party data into visual dashboards that reveal CRO opportunities and trends at a glance.
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Optmyzr – Advanced automation and optimization for Google & Microsoft Ads at scale.
Skai (formerly Kenshoo) – Enterprise-grade platform for managing cross-channel digital campaigns.
Marin Software – Smart bidding and budget forecasting across paid channels with deep data integrations.
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Clearbit – Enrich B2B targeting data with firmographic insights for better segmentation.
Metadata.io – Automates demand gen campaigns using intent data, optimized for pipeline growth.
Bombora – Provides real-time intent signals to improve ad targeting and messaging relevance.
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Supermetrics – Pulls ad performance data into Looker Studio, Sheets, and other BI tools.
Funnel.io – Aggregates cross-channel marketing data into one streamlined reporting view.
Wicked Reports – Connects paid campaigns to revenue attribution in multi-touch funnels.
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Unbounce – Fast landing page creation and testing built specifically for PPC conversion.
VWO – Full-stack experimentation suite for testing on-site messaging, layout, and CTAs.
Instapage – Personalized landing experiences for paid campaigns with high conversion potential.
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Vidyard – Powerful for B2B video marketing; includes viewer analytics and CRM integration.
Veed.io – Easy, fast video editing for ads with text overlays, subtitles, and brand templates.
Wistia – Great for lead-gen-focused video content, with built-in CTAs and engagement tracking.
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LeadDelta – CRM-style LinkedIn inbox and outreach manager to better segment and nurture leads.
Expandi – Safe LinkedIn automation platform for scaling outreach and retargeting with personalization.
Metadata.io – Also listed above, but worth repeating—its integration with LinkedIn Ads is especially strong for B2B.
Book a 30-minute Zoom chat
Book a friendly, low-pressure Zoom chat to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.
