About

An agile digital marketing agency built to convert.

Data Driven CRO is a conversion-first digital marketing agency built to fix what other marketers ignore: your conversion funnel.

We turn websites into revenue engines using AI-powered tools, sharp analytics, and a no-fluff strategy focused entirely on results.

Unpopular opinion: too much marketing is still wasting money on brand fluff and vanity metrics.

“After nearly 20 years in this industry, the hard truth I’ve learned is that your website either converts or it doesn’t. Everything else is just noise.

For too long, agencies and internal marketing teams got away with “spray and pray” marketing because, to be fair, tracking real outcomes was complex, time-consuming, and expensive. But not anymore.

Today, we have the data, the AI tools, and the firepower to fix the real problem: conversion.

That’s why I founded Data Driven CRO: to fix the part of your funnel where it all happens—or doesn’t. Bottom-of-funnel (BOFU) is where the serious work lives. It's where we live, too. No marketing fluff. Just data-driven decisions and more intelligent systems that turn visitors into customers.”

  • Meri France Harli, Founder, DD:CRO

We are AI agnostic.

The new AI-driven marketing landscape evolves fast, and so do we. That’s why we aren’t married to any single tool or platform.

Being AI agnostic means we choose what works best based on results, not hype. We test, refine, and integrate only the tools that deliver real performance.

  • CRO + AI: To improve conversion optimization, we combine AI-powered heatmaps, A/B testing, predictive analytics, CTA audits, and smart content.

  • SEO & AI Search Strategy: Along with human expertise, we use AI to drive smarter, faster organic growth from keyword clustering to search-intent analysis for faster time-to-convert.

  • AI, Enhanced: We treat AI as a tool — the strategy, insight, and outcomes still come from people with decades of marketing experience.

Industries we serve

B2B SaaS

Your SaaS product solves a real problem—your website should too. We turn clunky journeys into high-converting funnels that drive demos, trials, and pipeline growth.

Fintech

In fintech, trust and clarity aren't optional. We optimize your site to build credibility fast, move users through the funnel, and turn complexity into conversion.

Manufacturing

In manufacturing, long sales cycles demand smarter digital strategy. We help your website do the heavy lifting—building authority, generating leads, and speeding up decisions.

Other B2B Companies

No matter the industry, B2B buyers expect clarity and confidence. We design digital systems that convert interest into action—and turn "maybe" into "yes."

What it’s like to work with us—from clients and collaborators.

  • “I've had the opportunity to work with Meri across multiple projects over several years. She brings deep strategy and insight to all of the work she does and I wouldn't hesitate to recommend her and work with her again."

    Jeremy Hogan, COO, Red Branch Media

  • "I highly recommend Meri for her expertise in website optimization, content editing, and SEO strategy. She played a key role in improving our website, refining content, and implementing an effective SEO strategy. Beyond her technical skills, Meri is collaborative, responsive, and proactive in finding solutions."

    Brad Hull, PE, Founder

  • "Meri was a strategic contribution to the team. She brought a nuanced view to digital marketing that positively impacted our rankings and raised our owned media effectiveness for every product/service she worked with including CRO, PPC and SEO."

    Rowan Lemley, Director of Product Marketing, Tradeshift.

  • "I had the privilege of having Meri Harli on my team as an embedded consultant for almost two years, and during that time, she made a significant impact as an expert in SEO, Content Strategy development, and Marketing. She has a sharp eye for creating strategies that deliver measurable results, paired with an ability to collaborate seamlessly across teams. "

    Richard Johnston, Director Website & Digital Strategy, Tradeshift

  • "Had the pleasure of working closely with Meri on the Tradeshift PPC campaigns. She was great to work with and we collaborated to make some high performing PPC campaigns! Her easy going nature and knowledge of marketing made our weekly, bi-weekly, monthly and quarterly reporting calls highly efficient."

    Calvin Mistry, PPC Specialist, Receptional

Our Mission: We fix funnels.

We believe a B2B website shouldn’t exist solely as brochureware. And it’s not there to just build brand awareness—it should drive measurable revenue growth and convert.

Your digital marketing funnel should be powered by clean data, smart tools, and built to convert from day one.

How we fix your conversion funnel

We take a data-first approach to everything we do. From sharper insights to faster experiments, we drive measurable wins across your entire funnel. Whether you're optimizing for lead quality, pipeline velocity, or direct revenue, we’ll help you move the metrics that matter.

Conversion Strategy

Start with a Strategy Session

Book a focused, 1-hour Strategy Session to align your conversion KPIs with your business goals. You’ll walk away with clarity—and a custom proposal designed to move the needle fast.

Full-Funnel CRO

Find the Leaks. Fix the Funnel.

We begin with a full-funnel audit to reveal where you're losing conversions—and why. Then we run high-impact experiments to lift performance where it counts.

Flexible Engagement

You Choose the Engagement.

Choose from flexible pricing models—hourly, project-based, or retainer. Scale up or down based on your needs, with no long-term commitments required.

Explore Pricing.

Marketing Services

  • Conversion-focused SEO that ranks for high-intent keywords, lowers ad costs, and boosts visibility in AI overviews and LLM-driven search. Learn more…>

  • Make the most of every website visitor by optimizing your entire conversion funnel — with A/B testing, behavioral analytics, and UX insights. All backed by data. All built to turn clicks into customers. Learn more…>

  • Content that is built to convert — crafted to educate, engage, and guide your audience through every stage of the funnel. From blogs and email to video and chat, we deliver stories that sell. Learn more…>

  • Get the most from every ad dollar by running high-performance, conversion-savvy campaigns across Google, YouTube, and social platforms. From targeting to creative, every ad is optimized to drive ROI — not just clicks. Learn more…>

  • Ad-hoc web design or full development from scratch, we build B2B websites that load fast, look sharp, and convert. From complete redesigns to complex site migrations, every build is optimized for performance, SEO, and results. Learn more…>

Book a Strategy Session

Book a one-hour Strategy Session to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.