About
Modernizing Enterprise Growth Through Infrastructure and Yield
We bridge the gap between legacy marketing operations and the next generation of AI-driven digital performance.
We are an AI-agnostic consultancy specializing in transforming fragmented technical stacks into unified 'Engine Rooms' that drive measurable revenue. Grounded in decades of human-led marketing and technical expertise, we are objective by design—built for enterprise scale and AI readiness.
We are AI agnostic: Objective by design and built for yield.
Today’s AI-driven marketing landscape evolves at the speed of light, but business fundamentals remain the same. That’s why we aren’t married to a specific tool or a single platform; we are married to improving performance.
Being AI agnostic means we are nimble enough to help you choose technology based on measurable yield, not hype. We test, refine, and integrate only the tools that survive our rigorous performance standards.
Intelligent Infrastructure: We automate the manual "Engine Room" tasks—from data cleansing to workflow orchestration—to free your team for high-value strategy.
Predictive Revenue Performance: We leverage AI-powered heatmaps, predictive analytics, and search-intent clustering to accelerate the path from click to conversion.
The Human-in-the-Loop Advantage: We treat AI as a high-speed engine, but our strategy, governance, and insights are driven by senior leaders with decades of enterprise experience.
The future of search and conversion is moving from Google Page One "links" to LLM "answers" across a wider landscape of AI platforms, including Google’s own Gemini.
We help legacy brands modernize their operations to stay visible, relevant, and profitable in the age of agentic commerce.
Technology doesn’t drive growth on its own. Systems do.
For more than two decades, Rich Johnston has helped companies like Blue Apron, StubHub, Intuit, and Blue Shield of California build digital platforms that do more than look good—they perform.
His work sits at the intersection of product strategy, ecommerce, conversion optimization, and marketing operations, where customer experience meets measurable business outcomes.
Across both DTC and B2B environments, Rich has helped organizations connect the dots between technology, marketing, and revenue—turning complex digital ecosystems into scalable growth platforms.
Because after years in the trenches, one thing becomes clear: strategy alone doesn’t scale. Growth happens when the right tools, processes, and execution discipline are in place to turn good ideas into repeatable systems.
At DD:CRO, Rich leads the technical architecture behind the scenes—designing the infrastructure, integrations, and marketing systems that allow data-driven strategy to actually work.
Rich Johnston, CTO, DD:CRO
Digital growth isn't about chasing the latest algorithm or AI tool. It’s about mastering the tectonic shifts.
For over 19 years, Meri France Harli has operated at the forefront of the digital economy—founding and scaling five agencies across two continents. From Telstra and Toyota to Wired Magazine and Broderbund Software (Where in the World is Carmen Sandiego?), she has helped global brands and high-growth ventures navigate the complexities of a multichannel world.
Her expertise lies in the orchestration of Revenue Performance. By synthesizing AI innovation, search evolution (GEO/AEO), and deep conversion intelligence, Meri transforms fragmented marketing efforts into unified, high-yield growth strategies.
Across nearly two decades as an entrepreneur, she has seen firsthand that the "silo tax" is the greatest threat to enterprise growth. Her approach is designed to break those silos—aligning data systems and human-led strategy to ensure every digital touchpoint is visible, relevant, and built to convert.
Meri serves as the bridge between legacy vision and modern execution. She leads the strategic roadmap for brands ready to modernize their operations, ensuring they not only survive the transition to an AI-driven market but also own it.
Meri France Harli, Founder, DD:CRO
Industries we serve
B2B SaaS
Your SaaS product solves a real problem—your website should too. We turn clunky journeys into high-converting funnels that drive demos, trials, and pipeline growth.
Fintech
In fintech, trust and clarity aren't optional. We optimize your site to build credibility fast, move users through the funnel, and turn complexity into conversion.
Manufacturing
In manufacturing, long sales cycles demand smarter digital strategy. We help your website do the heavy lifting—building authority, generating leads, and speeding up decisions.
B2C ecommerce
No matter the product, ecommerce shoppers expect clarity and confidence. We design online experiences that turn browsing into buying—and transform "maybe" into "add to cart."
What it’s like to work with us—from clients and collaborators.
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“I've had the opportunity to work with Meri across multiple projects over several years. She brings deep strategy and insight to all of the work she does and I wouldn't hesitate to recommend her and work with her again."
Jeremy Hogan, COO, Red Branch Media
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"I highly recommend Meri for her expertise in website optimization, content editing, and SEO strategy. She played a key role in improving our website, refining content, and implementing an effective SEO strategy. Beyond her technical skills, Meri is collaborative, responsive, and proactive in finding solutions."
Brad Hull, PE, Founder
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"Meri was a strategic contribution to the team. She brought a nuanced view to digital marketing that positively impacted our rankings and raised our owned media effectiveness for every product/service she worked with including CRO, PPC and SEO."
Rowan Lemley, Director of Product Marketing, Tradeshift.
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"I had the privilege of having Meri Harli on my team as an embedded consultant for almost two years, and during that time, she made a significant impact as an expert in SEO, Content Strategy development, and Marketing. She has a sharp eye for creating strategies that deliver measurable results, paired with an ability to collaborate seamlessly across teams. "
Richard Johnston, Director Website & Digital Strategy, Tradeshift
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"Had the pleasure of working closely with Meri on the Tradeshift PPC campaigns. She was great to work with and we collaborated to make some high performing PPC campaigns! Her easy going nature and knowledge of marketing made our weekly, bi-weekly, monthly and quarterly reporting calls highly efficient."
Calvin Mistry, PPC Specialist, Receptional
Our Mission:
Engineering Growth in the Age of AI
We believe an enterprise digital presence must be more than a brand touchpoint—it must be a high-performance engine for revenue yield.
We de-risk digital transformation by bridging the gap between legacy systems and AI-forward marketing operations.
Our purpose is to transform technical debt into a competitive moat, ensuring established brands are built for visibility, scalability, and predictable performance in the age of agentic commerce.
Book a 30-minute Zoom chat
Book a friendly, low-pressure Zoom chat to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.
Marketing Services
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Conversion-focused SEO that ranks for high-intent keywords, lowers ad costs, and boosts visibility in AI overviews and LLM-driven search. Learn more…>
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Make the most of every website visitor by optimizing your entire conversion funnel — with A/B testing, behavioral analytics, and UX insights. All backed by data. All built to turn clicks into customers. Learn more…>
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Content that is built to convert — crafted to educate, engage, and guide your audience through every stage of the funnel. From blogs and email to video and chat, we deliver stories that sell. Learn more…>
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Get the most from every ad dollar by running high-performance, conversion-savvy campaigns across Google, YouTube, and social platforms. From targeting to creative, every ad is optimized to drive ROI — not just clicks. Learn more…>
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Ad-hoc web design or full development from scratch, we build B2B websites that load fast, look sharp, and convert. From complete redesigns to complex site migrations, every build is optimized for performance, SEO, and results. Learn more…>