Web Design & Development

Conversion-first web design, from the ground up.

We design digital experiences that engage, persuade, and convert.

With intuitive UX, strategic architecture, and conversion strategy built in from day one, your website becomes the engine behind your lead generation pipeline.

Most websites are built to look good. We build them to perform as well.

Our approach blends high-impact web design with the science of conversion optimization.

Every element—from topline navigation to page layout to SEO copywriting—is shaped by data, tested for usability, and engineered to drive human action.

We live and breathe data-informed design decisions by combining behavioral data, analytics, and CRO best practices to design pages that don’t just look great—they convert at a higher rate.

“When you build a website with CRO and SEO already embedded in its DNA, you don’t just launch—you accelerate. Too many businesses treat optimization as an afterthought. But when conversion strategy and search visibility are baked in from day one, you hit the ground running with a site that performs from the first click.”

- Meri F. Harli, Founder, DD:CRO

Web Design & Development — Core Services

Conversion-Ready Web Development

Built to perform and engineered to convert. High-speed, SEO-friendly websites designed for modern conversion needs—modular, scalable, and ready for anything from A/B testing to dynamic personalization.

Conversion-Driven Web Design

Design that moves users—and your bottom line. Our design philosophy blends aesthetic clarity with persuasive intent. Every layout, font, and flow is crafted to reduce friction and drive meaningful audience action.

SEO-Safe Website Migration

Migration done right should boost your traffic, not drop it. Whether you need a pre-migration content audit, domain changes, or a new CMS, we handle complex migrations with technical precision, CRO foresight, and SEO continuity.

Content Architecture Refresh

Ensure that your information structure speaks to both humans and search engines. We’ll redesign your information architecture to guide users intuitively and surface key content faster. The result? Smoother navigation and stronger conversions.

High-Converting Landing Pages

Purpose-built pages that drive pipeline and are tailored to campaigns, personas, and performance. Designed for speed, clarity, and action and is perfect for paid traffic and product launches.

Technical SEO is Baked In

Speed. Structure. Search visibility. We bake technical SEO into every build—ensuring your site is fast, crawlable, and primed for AI-driven search results because visibility is the first step to conversion.

Web Design Tech Stack

Every tool in our web design and development stack is selected for performance, flexibility, and ability to support rapid CRO testing and SEO optimization.

*If you’re using a platform not listed here, chances are we’ve used it—and know how to make it work harder for you.

    • WordPress – The most widely used CMS, perfect for flexibility, SEO, and plugin support.

    • Webflow – Ideal for high-design, no-code development with built-in CMS and animations.

    • Shopify – Best-in-class for eCommerce design with powerful app ecosystem and checkout UX.

    • Craft CMS – Developer-first platform for custom builds with granular content control.

    • Sanity.io – A headless CMS option for lightning-fast, API-driven experiences.

    • Figma – Collaborative UI/UX design tool for wireframing, prototyping, and handoff.

    • Adobe XD – UX design and interaction prototyping with Adobe Creative Cloud integration.

    • Sketch – Vector-based UI design tool popular with designers on macOS.

    • React / Next.js – Modern frameworks for building ultra-fast, scalable, SEO-friendly web apps.

    • Gatsby – A Static site generator ideal for speed and security, often used with a headless CMS.

    • Elementor or Bakery (WordPress) – Drag-and-drop builder for WordPress with CRO flexibility.

    • Framer – No-code builder designed for high-speed, animated site experiences.

    • Google Lighthouse – Audits page speed, accessibility, and SEO performance.

    • Cloudflare – Provides CDN, caching, and security services to speed up delivery.

    • WP Rocket – Leading performance plugin for WordPress to optimize caching and loading.

    • Vercel / Netlify – Deployment platforms for fast, secure, and scalable frontend hosting.

    • Yoast SEO / RankMath – Essential SEO plugins for WordPress.

    • Google Search Console – Tracks organic performance and crawl issues.

    • Google Analytics 4 – Modern event-based tracking for full-funnel insights.

    • Hotjar / Microsoft Clarity – Session recordings and heatmaps to monitor UX and identify friction.

Book a Strategy Session

Book a one-hour Strategy Session to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.