Marketing Operations

Fractional Marketing Operations for B2B

Build and run a marketing engine that actually converts.

Fully managed. Data-driven. Zero guesswork.

We help B2B teams set up multichannel, conversion-focused marketing engines from scratch—or modernize existing systems—and run campaigns that drive pipeline.

Our Marketing Ops-as-a-Service offering is the flexible solution for:

  • Early-stage or Series A-C B2B startups

  • Founders and lean teams with no dedicated Marketing Ops

  • CMOs and VPs of Marketing who need technical, channel, and CRO expertise—but don’t want a full in-house team yet

  • Existing marketing teams that want to optimize and modernize their focus on conversion and personalization

  • Teams rebuilding their marketing function after budget tightening or team layoffs

“We design and implement your entire Marketing Ops stack — CRM, automation, workflows, channel templates, dashboards. One-time setup, done right. We’ll run your campaigns for you — monthly execution, reporting, and optimization. Think of us as your plug-and-play Marketing Ops team.”

- Rich Johnston, CTO, DD:CRO

Marketing Ops — Core Services

CRM & Marketing Automation

Set up your CRM and marketing automation systems the right way: so leads don’t fall through the cracks. We build scalable workflows, lead scoring, and reporting dashboards tailored for B2B growth.

Campaign Operations (Multichannel)

We design and run multichannel marketing engines that convert. From email and paid ads to webinars, social, and organic, we build the strategy and execution so your campaigns work together to drive measurable growth.

CRO Personalization and Dynamic Modularized Content Creation

Turn more visitors into customers with personalized, modular content that adapts to each user. We combine CRO best practices with dynamic content blocks to create high-converting experiences.

Website & Funnel Performance Tracking

Advanced tracking and funnel analytics will show you exactly what’s working—and what’s leaking revenue. From first click, to final BOFU conversion, we map the full customer journey and surface data-insights that drive smarter decisions.

Conversion Tracking & Attribution

End-to-end conversion tracking using GA4, GSC, GCLID, and custom dashboards. Get clear, easy-to-digest attribution across paid, organic, and multichannel campaigns—so you can double down on what’s actually driving pipeline.

Lead Scoring and Nurturing Workflows

We design intelligent lead scoring models and automated nurture workflows that move prospects down the funnel towards conversion. Our expertise with the market’s most popular tools, such as HubSpot, Salesforce, and Marketo, enables our systems to prioritize sales-ready leads.

Marketing Ops and Lead Gen Stack

Every tool in our marketing ops stack is selected for performance, flexibility, and ability to support rapid deployment and boost conversions.

*If you’re using a platform not listed here, chances are we’ve used it—and know how to make it work harder for you.

    • HubSpot

    • Marketo

    • Salesforce Marketing Cloud

    • ActiveCampaign

    • Pardot (Marketing Cloud Account Engagement)

    • Customer. io

    • HubSpot Sequences & Workflows

    • Mailchimp

    • Klaviyo

    • Drip

    • ConvertKit

    • Optimizely

    • Adobe Target

    • Dynamic Yield

    • Intellimize

    • Mutiny

    • VWO (Visual Website Optimizer)

    • Google Analytics (GA4)

    • Google Tag Manager (GTM)

    • Google Search Console (GSC)

    • Looker Studio (Google Data Studio)

    • Wicked Reports

    • Dreamdata. io (B2B attribution)

    • Segment

    • Tableau (for enterprise clients)

    • Triple Whale

    • HubSpot Lead Scoring

    • Marketo Scoring Rules

    • Salesforce Lead Routing & MQL Triggers

    • Chili Piper

    • LeanData

    • Hotjar

    • Microsoft Clarity

    • FullStory

    • Crazy Egg

    • Smartlook

    • LinkedIn Campaign Manager

    • Meta Ads Manager (Facebook/Instagram)

    • Google Ads (incl. GCLID tracking)

    • YouTube Ads

    • BrightTALK (B2B webinars)

    • RollWorks (ABM)

    • Drift

    • Intercom

    • HubSpot Chat

    • Tidio

    • ManyChat (for WhatsApp & Facebook integration)

Book a Strategy Session

Book a one-hour Strategy Session to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.