Fractional Marketing Director

Strategic Marketing Direction with flexibility

Objective marketing leadership that brings clarity, efficiency, and momentum to modern marketing teams, without the commitment or cost of a full-time hire.

*Engagements begin with a 3-month minimum retainer.

Ask about fractional engagement

Senior-level marketing direction to help you see what’s working, what’s not, and where best practice AI-enabled efficiency can unlock massive gains, without the cost or commitment of a full-time hire:

  • An objective, outside-in perspective on your marketing strategy and execution

  • Clear prioritization across SEO, CRO, AI search, content, and growth

  • Practical use of the latest in AI and marketing automation to improve efficiency

  • Calm, experienced leadership during periods of change, scale, or complexity

  • Ideal for rebuilding your marketing function after budget tightening or team layoffs

Learn more

“AI automation hasn’t removed the need for experienced marketing leadership, it’s made it more critical than ever. The real advantage comes from knowing where automation creates leverage, where it creates distraction, and how to apply it thoughtfully inside real businesses.”

- Meri Harli, Founder, DD:CRO

Fractional Marketing Director — Services

Strategic Direction & Task Prioritization

Clear, objective marketing leadership to identify what actually drives growth. We’ll use data to cut through the noise, align initiatives to business goals, and establish a focused roadmap so teams stop spinning and start making real progress.

Marketing Performance & Efficiency Optimization

An outside-in, data-based assessment of where time, budget, and effort are being wasted. We streamline processes, improve conversion efficiency, and apply AI and automation where they create leverage, not add complexity.

Cross-Channel Alignment & Senior Oversight

Senior oversight across SEO, CRO, content, paid media, and emerging AI channels. We use a data-driven approach to ensure initiatives work together, teams stay aligned, and execution supports strategy.

Change Leadership & Execution Enablement

Hands-on, data-driven guidance during transitions such as growth phases, platform shifts, or AI adoption. We support teams with clear direction, selective implementation, and steady leadership so change feels intentional and controlled.

Marketing Direction Tech Stack

Every tool in our marketing ops stack is selected for performance, flexibility, and ability to support rapid deployment and boost conversions.

*If you’re using a platform not listed here, chances are we’ve used it—and know how to make it work harder for you.

    • HubSpot

    • Marketo

    • Salesforce Marketing Cloud

    • ActiveCampaign

    • Pardot (Marketing Cloud Account Engagement)

    • Customer. io

    • HubSpot Sequences & Workflows

    • Mailchimp

    • Klaviyo

    • Drip

    • ConvertKit

    • Optimizely

    • Adobe Target

    • Dynamic Yield

    • Intellimize

    • Mutiny

    • VWO (Visual Website Optimizer)

    • Google Analytics (GA4)

    • Google Tag Manager (GTM)

    • Google Search Console (GSC)

    • Looker Studio (Google Data Studio)

    • Wicked Reports

    • Dreamdata. io (B2B attribution)

    • Segment

    • Tableau (for enterprise clients)

    • Triple Whale

    • HubSpot Lead Scoring

    • Marketo Scoring Rules

    • Salesforce Lead Routing & MQL Triggers

    • Chili Piper

    • LeanData

    • Hotjar

    • Microsoft Clarity

    • FullStory

    • Crazy Egg

    • Smartlook

    • LinkedIn Campaign Manager

    • Meta Ads Manager (Facebook/Instagram)

    • Google Ads (incl. GCLID tracking)

    • YouTube Ads

    • BrightTALK (B2B webinars)

    • RollWorks (ABM)

    • Drift

    • Intercom

    • HubSpot Chat

    • Tidio

    • ManyChat (for WhatsApp & Facebook integration)

Book a 30-minute Zoom chat

Book a friendly, low-pressure Zoom chat to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.