Case Study
Google’s AI Overview SEO
How we won Google’s AI Overview for Babelway’s target keyword—in just 28 days
Babelway.com >
SEO Optimization & AI Overview Strategy
Industry: B2B SaaS (Integration and Automation)
Engagement: SEO & AI Visibility Strategy
Timeframe: 28 days to first results (with sustained rankings)
Why This Matters
Landing visibility in Google’s AI Overview snippet shows you’re no longer just ranked — you’re seen as the answer. It’s a strategic signal that your brand dominates the AI-driven query landscape, bringing measurable traffic, credibility, and inbound demand.
Challenge
Even after a site migration, Babelway remained buried on Google’s page 10 for its most valuable keyword—and showed zero presence in Google’s new AI Overviews. Their site lacked focused SEO content aligned with search intent for “B2B EDI software” and AI-driven result formats.
Actions
Intent-first keyword research using Google Ads, Ahrefs, and GSC to realign with business needs
AI-powered competitive intel to reverse-engineer what Google favored in AI Overviews
Built a new SEO-optimized landing page targeting “B2B EDI software” featuring a value-driven narrative + intent-aligned subtopics
Sitewide keyword refinements (Home, Product pages, etc.) to reinforce topical authority
Results
Jumped +92 Google positions — from Google’s Page 10 to Page 1 in less than 28 days
Captured the coveted AI Overview snippet for the top keyword
Maintained peak visibility 6 months later — an indicator of long-term SERP dominance
Meri France Harli, Founder, Data Driven CRO
“Even in the era of AI-driven search, strategic, optimized content with a strong narrative remains the winner. We didn’t just climb the ranks—we claimed the top AI Overview result by aligning intent, authority, and precision—and stayed there.”
Sustained results
The site maintained peak visibility in June 2025, almost six months later — an indicator of long-term SERP dominance.
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