Case Study

AI Overview SEO

How we won AI Overview for Babelway’s top keyword in under 28 days—and kept it there.

Babelway.com >

SEO Optimization & AI Overview Strategy

Industry: B2B SaaS (B2B Integration Automation)

Engagement: SEO Optimization & AI Overview Strategy (embedded consultant)

Timeframe: Results measured 28 days post-launch

Challenge

Months after a successful site migration, Babelway was still buried on Page 10 for its highest-value keyword, with zero visibility in Google’s AI Overview. The disconnect? Lack of SEO content aligned to support the business-critical search intent.

Actions

  • Refreshed keyword research using Google Ads, Ahrefs, and GSC to realign with search intent

  • Used an AI-powered content tool to analyze competitor strategy

  • Built a new SEO landing page targeting “B2B EDI software” with a straightforward value narrative

  • Performed light SEO edits across key pages (Home, Product, etc.) to support topic authority

Results

  • +92 Google positions gained — from Page 10 to Page 1

  • Top competitive visibility secured in Google’s AI Overview

  • Visibility retained 3 months later, solidifying long-term relevance

Even in the era of AI-driven search, strategic content still wins.

“We didn’t just climb the ranks—we claimed the AI Overview result by aligning intent, authority, and precision. That’s how modern SEO gets done.” - Meri Harli, Founder, DD:CRO

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