Case Study

Website Migration and Optimization Project

How we preserved—and grew—Organic Traffic during a multi-phase, complex 13x website migration project.

Prospiant.com >

Multi-site Content Migration and SEO Project

Industry: AgTech / Manufacturing

Engagement: Multi-Site SEO Migration Strategy (embedded consultant)

Timeframe: 5-6 months

Challenge

The new Prospiant brand was created by merging seven legacy brands across 13 heritage websites. The client’s biggest risk? Losing valuable SEO equity from old domains. With 83% of quality leads driven by organic traffic, preserving rankings and visibility was mission-critical.

Actions

  • Led a multi-phase SEO migration strategy to consolidate content without traffic loss

  • Conducted a heritage content audit on all 13 websites and built out a site taxonomy for clarity and crawlability

  • Optimized URL structures, redirects, and canonical tags to preserve authority and reduce risk

  • Staggered content optimization and rollout over several months to maintain stability and ensure indexation

Results

  • +65.81% overall organic traffic growth YOY

  • +38.02% increase organic traffic growth in first 3 months

  • Zero traffic drop: All top-performing legacy content successfully migrated

SEO migration doesn’t have to be painful. With the right strategy, it can be a growth engine.

“This wasn’t just a rebrand—it was an SEO balancing act and content audit across 13 domains. We protected domain equity, scaled traffic, and gave Prospiant a clean, powerful start.” - Meri Harli, Founder, DD:CRO.

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