Case Study
Website Migration and Optimization Project
How a smart migration strategy and taxonomy redesign led to +80.1% more organic traffic just 30 days post-launch.
Babelway.com >
Website Audit, Optimization, Taxonomy, and Migration Project
Industry: B2B SaaS (B2B Integration Automation)
Engagement: Full Website Content Audit, Taxonomy Redesign, Migration + CRO/SEO Optimization (embedded consultant)
Timeframe: 30 days post-launch performance review
Challenge
Babelway needed a complete website redesign and migration to WordPress on a tight SEO budget and an even tighter timeline. The existing site had not been optimized for a long time, needed a content audit, taxonomy redesign, and conversion-focused UX or messaging.
Actions
We led the end-to-end website migration project, collaborating with an external agency to deliver a high-performance redesign focused on clarity, speed, and conversion.
Conducted a full content audit and info architecture and taxonomy redesign — 170+ obsolete pages deleted
Implemented targeted keyword research, on-page SEO, and technical fixes
Upgraded UX and calls-to-action to improve user flow
Results
+80.12% increase in organic Users (30-days post-launch)
+116.5% increase in Sessions from organic search
+1,700% increase in organic-sourced Key Events
Migration doesn’t have to mean traffic loss. With the right strategy, it can be a growth lever.
“We cleaned house, simplified the taxonomy structure, and prioritized UX and SEO. The results came fast—and they’ve continued to climb since launch.” - Meri Harli, Founder, DD:CRO