Case Study
Product page CRO + SEO Optimization
How we bumped Conversion Events for Tradeshift’s SaaS finance product by +100.93% in 28 days
Tradeshift.com >
Product page CRO + SEO Optimization
Industry: Fintech / B2B SaaS
Engagement: Product Page CRO + SEO Optimization (embedded consultant)
Timeframe: 30 days post-launch performance review
Challenge
Tradeshift’s Cash product page was underperforming. Despite solid traffic, it lacked the clarity, search visibility, and engagement needed to drive conversions for a complex embedded finance offering.
Actions
Uncovered new opportunity with keyword research targeting high-intent phrase “invoice financing”
Rewrote the page with conversion-optimized SEO copy tailored to decision-stage intent
Integrated rich media elements (video and infographics) to boost time-on-page and engagement
Results
+100.93% increase in Event Conversions (28 days post-launch)
+90.51% increase in Page Views
+47.9% increase in Unique Users
Strategic content paired with compelling UX turns attention into action.
“We transformed a static product page into a high-performing conversion asset—by aligning copy, search intent, and user experience.” - Meri Harli, Founder, DD:CRO.