Data-Driven Conversion Optimization

Turn your B2B website into a revenue-generating engine.

An AI-agnostic, conversion-focused marketing agency built for performance: we fix broken funnels, boost conversion rates, and build scalable B2B growth engines.

Tired of marketing that doesn’t convert? So are we.

Meaningful data, AI automation, and smart strategy eliminate the guesswork, so you get better marketing results faster with less wasted effort. All guided by decades of in-depth human expertise.

We help fast-growing B2B companies in fintech, SaaS, and manufacturing solve complex marketing challenges. From SEO to Conversion Rate Optimization (CRO) to Content Marketing and Paid Media, every move we make is designed to convert.

“We fix what most marketing agencies ignore: your conversion funnel. Our focus is the one thing that actually drives revenue—conversion. It’s not magic, it’s a repeatable system. And we know how to scale it.”

Meri France Harli, Founder, DD:CRO

Some of our recent clients:

We are AI agnostic.

The new AI-driven marketing landscape evolves fast, and so do we. That’s why we aren’t married to any single tool or platform.

Being AI agnostic means we choose what works best based on results, not hype. We test, refine, and integrate only the tools that deliver real performance.

  • CRO + AI: To improve conversion optimization, we combine AI-powered heatmaps, A/B testing, predictive analytics, CTA audits, and smart content.

  • SEO & AI Search Strategy: Along with human expertise, we use AI to drive smarter, faster organic growth from keyword clustering to search-intent analysis for faster time-to-convert.

  • AI, Enhanced: We treat AI as a tool — the strategy, insight, and outcomes still come from people with decades of marketing experience.

How we fix your conversion funnel

We take a data-first approach to everything we do. From sharper insights to faster experiments, we drive measurable wins across your entire funnel. Whether you're optimizing for lead quality, pipeline velocity, or direct revenue, we’ll help you move the metrics that matter.

Conversion Strategy

Start with a Strategy Session

Book a focused, 1-hour Strategy Session to align your conversion KPIs with your business goals. You’ll walk away with clarity—and a custom proposal designed to move the needle fast.

Full-Funnel CRO

Find the Leaks. Fix the Funnel.

We begin with a full-funnel audit to reveal where you're losing conversions—and why. Then we run high-impact experiments to lift performance where it counts.

Flexible Engagement

You Choose the Engagement.

Choose from flexible pricing models—hourly, project-based, or retainer. Scale up or down based on your needs, with no long-term commitments required.

Explore Pricing >

+80.12%

Increase in organic traffic

Case Study: B2B SaaS

How a smart migration strategy led to +80.1% more organic traffic in just 30 days.

We led this B2B SaaS website redesign and content migration with a strategic focus on SEO and performance. The result? An +80.12% increase in organic traffic—just one month after launch.

Marketing Services

  • Conversion-focused SEO that ranks for high-intent keywords, lowers ad costs, and boosts visibility in AI overviews and LLM-driven search. Learn more…>

  • Make the most of every website visitor by optimizing your entire conversion funnel — with A/B testing, behavioral analytics, and UX insights. All backed by data. All built to turn clicks into customers. Learn more…>

  • Content that is built to convert — crafted to educate, engage, and guide your audience through every stage of the funnel. From blogs and email to video and chat, we deliver stories that sell. Learn more…>

  • Get the most from every ad dollar by running high-performance, conversion-savvy campaigns across Google, YouTube, and social platforms. From targeting to creative, every ad is optimized to drive ROI — not just clicks. Learn more…>

  • Ad-hoc web design or full development from scratch, we build B2B websites that load fast, look sharp, and convert. From complete redesigns to complex site migrations, every build is optimized for performance, SEO, and results. Learn more…>

What it’s like to work with us—from clients and collaborators.

  • “I've had the opportunity to work with Meri across multiple projects over several years. She brings deep strategy and insight to all of the work she does and I wouldn't hesitate to recommend her and work with her again."

    Jeremy Hogan, COO, Red Branch Media

  • "I highly recommend Meri for her expertise in website optimization, content editing, and SEO strategy. She played a key role in improving our website, refining content, and implementing an effective SEO strategy. Beyond her technical skills, Meri is collaborative, responsive, and proactive in finding solutions."

    Brad Hull, PE, Founder

  • "Meri was a strategic contribution to the team. She brought a nuanced view to digital marketing that positively impacted our rankings and raised our owned media effectiveness for every product/service she worked with including CRO, PPC and SEO."

    Rowan Lemley, Director of Product Marketing, Tradeshift.

  • "I had the privilege of having Meri Harli on my team as an embedded consultant for almost two years, and during that time, she made a significant impact as an expert in SEO, Content Strategy development, and Marketing. She has a sharp eye for creating strategies that deliver measurable results, paired with an ability to collaborate seamlessly across teams. "

    Richard Johnston, Director Website & Digital Strategy, Tradeshift

  • "Had the pleasure of working closely with Meri on the Tradeshift PPC campaigns. She was great to work with and we collaborated to make some high performing PPC campaigns! Her easy going nature and knowledge of marketing made our weekly, bi-weekly, monthly and quarterly reporting calls highly efficient."

    Calvin Mistry, PPC Specialist, Receptional

Our Mission: We fix funnels.

We believe a B2B website shouldn’t exist solely as brochureware. And it’s not there to just build brand awareness—it should drive measurable revenue growth and convert.

Your digital marketing funnel should be powered by clean data, smart tools, and built to convert from day one.

Book a Strategy Session

Book a one-hour strategy session to learn how we can help you convert more of the traffic you already have while building steady, scalable growth.