Case Study
AI SEO, ChatGPT, and Google AI Overviews
How we improved organic traffic from ChatGPT by +287.5% post-optimization
https://theproducersloft.com/ >
Local AI SEO for Google’s AI Overviews and ChatGPT
Industry: Media — Video Production Studio SMB
Engagement: AI SEO, Technical SEO, and Landing Page Optimization for ChatGPT + Google AI Overviews
Timeframe: 60 days to most impactful results
Why This Matters
Landing clear visibility in ChatGPT and Google’s AI Overviews shows your local business is seen as the expert. It’s fast becoming a signal that your brand dominates the AI-driven query landscape, bringing measurable traffic, credibility, and inbound demand.
Overview
The Producer’s Loft Studio is a well-known video and podcast studio in San Francisco’s Mission District, in continuous operation for over two decades.
Despite its strong offline industry reputation as the experts in video and film production, the studio’s website was not competing online—especially for high-intent local search terms such as “video production san francisco” and the rapidly growing “podcast production” category.
The recent shift in market demand toward podcasting, livestreaming, and hybrid production work made these gaps more urgent.
At the same time, the landscape of search marketing itself has changed.
Users aren’t only searching on Google; they’re increasingly discovering businesses through AI models like ChatGPT and Google’s AI Overviews. The studio wanted to be visible in both traditional search and AI-driven search environments.
Challenges
Weak Local SEO Foundation: The site lacked optimisation for core local search queries, especially for competitive terms related to video production—this limited its visibility in a crowded SF production market.
Missing Content for Growing Services: The studio offers full podcast production and studio rental services, yet the site had no content at all targeting podcast-related keywords. The business was losing traffic—and potential bookings—to competitors who had established pages.
No AI Search Visibility: The client wanted to appear in ChatGPT search results and Google’s AI Overviews. The site, however, had no structured content aligned with how AI models surface and synthesise local business information.
Technical SEO Gaps: Several technical issues limited crawlability and discoverability, restricting the site’s ability to rank even when the content was relevant.
Our Solution
Keyword research across four core service areas: we mapped high-intent keywords for these services, resulting in a new SEO strategy that reshaped the site’s information architecture and navigation menu.
Technical SEO fixes: We addressed structural issues that were slowing download speeds and suppressing rankings, including: crawl paths, indexation gaps, page performance issues, missing or weak metadata, and internal linking improvements.
AI SEO Optimization: To support visibility in ChatGPT and Google AI Overviews, we:
Re-authored key service descriptions for clarity and factual precision
Strengthened signals around location, service credibility, and expertise
Structured content so AI systems can extract concise, authoritative summaries
Improved schema markup to better represent service areas and studio features
New content for “podcast studio” cluster. We built a new Podcast Studio Landing Page and supporting content to target podcast-related keywords. This was built to:
Rank competitively in traditional search
Provide clean, high-quality information that AI models can cite
Support internal linking across related services
Results (60 days post-launch)
+63.6% increase in total Users
(Actual human visitors—not bots or AI agents.)
+31.8% increase in site Views (engagement)
Signals stronger content relevance and buyer alignment.
+34.62% increase in organic search traffic
Driven by new keyword clusters gaining traction.
+37.42% increase in event conversions
Contact form inquiries, booking requests, and other user engagement metrics.
+287.5% increase in traffic from ChatGPT
ChatGPT is now the 3rd largest driver of traffic to the entire site—a significant leap from near-zero visibility before the project.
Page One rankings for podcast-related keywords
The new “Podcast Studio” cluster is performing strongly in traditional search.
The new Podcast SEO Landing Page is the 3rd most-visited page on the site
It now accounts for 9.67% of all site traffic—just two months after go-live.
Meri France Harli, Founder, Data Driven CRO
“The Producer’s Loft Studio went from under-optimized to highly visible across both traditional search engines and AI-driven tools. By fixing technical gaps, adding modern AI-search tactics, and adding new content, the site gained immediate improvements in traffic, engagement, and conversions.”
