Leadership
Meet the Principals of Data Driven CRO LLC
About the Founder:
“I’m Meri France Harli—founder of Data Driven CRO and a digital strategist who’s spent nearly two decades turning underperforming websites into high-converting growth engines.
My approach is logical and straightforward: eliminate the noise, laser focus on what drives measurable growth, and build marketing systems that convert. No marketing fluff. Just a clean conversion strategy backed by solid data and years of hands-on experience.
With 19+ years of experience leading digital strategy across B2B SaaS, fintech, manufacturing, and ecommerce, I’ve seen countless Google algorithm updates, market shifts, and economic volatility. I’ve learned how to keep marketing lean, effective, and relentlessly tied to revenue—especially when the stakes are high.
I built this agency for founders and marketing teams who are done wasting time on channels that don’t perform. If you're playing the long game and want a digital presence that actually works for your business, we should talk.”
About the CTO:
“Hi, I’m Rich Johnston. For the past two decades, I’ve helped companies like Blue Apron, StubHub, Intuit, and Blue Shield of California build digital experiences that not only look good but perform to drive customer engagement and revenue.
My background spans DTC and B2B, across ecommerce, conversion optimization, product strategy, and marketing ops—so I know what it takes to connect the dots between customer experience and business outcomes.
But it’s not just about strategy and tactics. After years in the trenches, I’ve learned that growth also comes down to the how: the right tools, processes, and execution discipline that allow great ideas to actually scale.
That’s exactly what DDCRO was built to do—help brands unlock more growth by combining sharp strategy with smart execution.”
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