Leadership
Meet the Principals of Data Driven CRO LLC
About the Founder:
Meri France Harli: Strategic Navigator & Growth Architect
Digital growth is no longer a tactical challenge; it is a structural one. In an era defined by tectonic shifts in search marketing and infrastructure, the distance between legacy systems and AI-readiness is the new "Innovation Tax".
For over 19 years, Meri France Harli has operated at the intersection of business modernization and revenue performance. Having founded and scaled five digital consultancies across two continents, she has navigated the digital evolution for global brands including Telstra, Toyota, Wired Magazine, and Broderbund Software.
As the CEO of DDCRO, Meri serves as the Strategic Navigator for enterprise leaders whose growth is capped by technical debt and fragmented data silos. Her expertise lies in the high-stakes orchestration of Revenue Performance Optimization—synthesizing AI-forward infrastructure, search evolution (GEO/AEO), and deep conversion intelligence.
Meri’s approach is designed to eliminate siloed, fragmented marketing infrastructure that drains enterprise capital and slows digital yield. By aligning data architecture with human-led strategy, she transforms disconnected marketing efforts into unified, high-velocity growth engines.
For brands ready to modernize their marketing and revenue-generation stack, Meri provides the objective executive vision needed to turn technical debt into a competitive moat. She is the bridge between Legacy Vision and Modern Execution, ensuring that the transition to an AI-driven market isn't just survived—it is owned.
About the CTO:
“Hi, I’m Rich Johnston. For the past two decades, I’ve helped companies like Blue Apron, StubHub, Intuit, and Blue Shield of California build digital experiences that not only look good but perform to drive customer engagement and revenue.
My background spans DTC and B2B, across ecommerce, conversion optimization, product strategy, and marketing ops—so I know what it takes to connect the dots between customer experience and business outcomes.
But it’s not just about strategy and tactics. After years in the trenches, I’ve learned that growth also comes down to the how: the right tools, processes, and execution discipline that allow great ideas to actually scale.
That’s exactly what DDCRO was built to do—help brands unlock more growth by combining sharp strategy with smart execution.”
Our Mission:
Engineering Growth in the Age of AI
We believe an enterprise digital presence must be more than a brand touchpoint—it must be a high-performance engine for revenue yield.
We de-risk digital transformation by bridging the gap between legacy systems and AI-forward marketing operations.
Our purpose is to transform technical debt into a competitive moat, ensuring established brands are built for visibility, scalability, and predictable performance in the age of agentic commerce.
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